MASTERCLASS : STRATEGY

Strategy is all about one thing: ADVANTAGE.

And it doesn't happen by chance or with formulaic best practices—it's designed.

This is where we stop hyping strategy with talk, and start practicing it as a decision-making tool for framing problems, shaping solutions, and setting them up for execution that lets us win.

STRATEGY by LVLC is a 3-day online masterclass that teaches you to outthink and outmaneuver—not outspend, outshout, or outbullshit. You’ll learn to keep strategy simple and focused, frame problems in the best-right ways, pressure-test strategic ideas, and start creating leverage across the business model.

This is about becoming the kind of thinker wanted in the room when the stakes are high.

Because if every part of a business can be designed, they should be designed for maximum advantage that just isn’t fair…to the competition.

  • Strategic Thinking is the skill that turns good ideas into bold action, and bold action into business results. In this masterclass, you’ll put principles into practice and begin connecting some very big Business Design dots, to come away with a command of strategic thinking that just isn't fair...to everyone else.

    Together, we'll explore:

    • What strategy really is—and how to use it as a weapon, not a buzzword

    • How to frame and reframe best-right problems to get to best-right solutions

    • The Strategy Gauntlet: a simple system for pressure testing and enhancing any brand/business move

    • Judo Strategy: turning your limits, and competitor's strengths, upside-down and inside-out for uncopyable advantage

    • How to write, package, and present strategy

    • How to lead strategic conversations with clients and leaders

    • Powerful case studies of successful—and terrible—strategies for brand and business 

    • How to test each other’s thinking and reveal blind spots

    • Mapping real options, risks, and plays—not just theories

    • Building collaborative strategies that are logical and original

    • Pushing each other to stop posturing and start practicing

    This is about becoming the kind of thinker you want in the room when the stakes are high.

    Because they always are.

  • This is for entrepreneurs, operators, practitioners, and creative leaders who don’t just want a seat at the table—they want to design the table and the rest of the business around it.

    You're:

    • Tired of businesses that make noise but have no edge

    • Frustrated by teams that confuse activity with traction

    • Designing businesses where everything—from product to pricing to culture—is a lever for competitive advantage

    Want a business that is fundamentally and unapologetically unfair to compete against?This is your masterclass.

    Seats are limited to preserve the quality of collaboration and critique.

  • The Level C FELLOWSHIP recognizes professionals who have completed the full Level C Masterclass sequence and demonstrated their ability to think, act, and lead across brand and business design.

    Fellowships are evaluated and conferred by Level C leadership on a case-by-case basis.

    You can apply for consideration of a Level C Fellowship by contacting us directly.

    Please see our FAQs for more details.

  • This cohort will be hosted LIVE through Zoom:

    • TBD Fall 2026

    You may want to continue working with your team between class sessions, so plan accordingly.

  • WHY ARE TWO PRICES FOR THIS CLASS?
    The price will increase after the first group of seats are sold. The earlier you enroll, the lower the price should be.

    ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    No—LVLC awards only one credential now, and only after you successfully complete all four available masterclasses.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

  • €1,300 - 1,500
    (excl. relevant taxes/fees)

    TERMS
    Details—including dates, guest clients, and schedules—are subject to change (rarely, but sometimes). If you cancel 30 days or more in advance, you’ll receive a refund, not including any processing fees or other fees applied at the time of purchase.

    If you cancel in less than 30 days, you’ll get a credit toward a future session of this class. No-shows and post-event cancellations are not eligible for refund or credit.

    We do not reimburse travel or other incidental costs.

RETURNING FALL 2026