In our newest Masterclass, you stop gambling on ideas and start COUNTING CARDS.

Profit isn’t a result you wait for. It’s material you can design with. And when you know how to work with it, the odds stop being something you accept and start being something you tilt.

If you still need to “make the case” for big ideas and moves, you’re just playing the same game the same wrong way. We designed this masterclass for people who want advantage that doesn’t need to be pitched because it punches itself through.

PROFIT4BILITY focuses on numbers, behavior, and real consequence. We’ll unpack the ​n​ot-so-secret costs of sameness and mediocrity—and reveal how ​heavyweight brands create unfair economic advantages. You’ll learn how to use Four Levers of profit as that fresh design material, and a new vocabulary to translate big ideas into financial logic that earns buy-in from clients, CEOs and CFOs.

The highlight isn’t a metaphor—it really is counting cards for brand and business design. You’ll learn how, when, and we’ll practice applying it through multiple case studies and simulations.

NO ONE SHOULD KNOW HOW THIS WORKS.

But you will. And not only will you get away with it, you’ll leverage it.

This is a demanding, multi-day Masterclass built around applied thinking and critical discussion. It’s designed to move you out of the role of creative persuader and into a position where decisions carry weight without explanation.

You won’t leave with more confidence.
You’ll leave needing less of it.

MASTERCLASS : PROFIT

  • This is all about how brand makes sense and money.

    Together we''ll explore:

    • Counting cards for brand and business design—how to make a new kind of argument around big ideas and moves using math and logic, not just visuals and vibes

    • The ultimate strategy and mechanism for leverage in business design

    • The BIG business case for brand: 101 data-driven arguments for prioritizing and investing in it 

    • How to take confident command of the room with logic and value

    • The true costs of mediocrity—and how to weaponize them

    • Frameworks for the capital and currencies of brand

    • Key TRANSLATIONS: communicating creative and strategic decisions with a financial tongue

    Fluency. Fully leveraged.

    • This Masterclass is for the artisans, practitioners, and designers of brand and business who are tired of having to make a hollow “justification” for the value of their work—and ready to design real value without unnecessary resistance from ignorance, naivety, or fear.

      Seats are limited to preserve the depth of collaboration and critique.

  • The Level C FELLOWSHIP recognizes professionals who have completed the full Level C Masterclass sequence and demonstrated their ability to think, act, and lead across brand and business design.

    Fellowships are evaluated and conferred by Level C leadership on a case-by-case basis.

    You can apply for consideration of a Level C Fellowship by contacting us directly.

    Please see our FAQs for more details.

  • This cohort will be host LIVE through Zoom:

    • TBD Fall 2026

    You may want to continue working with your team between class sessions, so plan accordingly.

  • WHY ARE THERE TWO PRICES FOR THIS CLASS?
    The price will increase after the first group of seats are sold. The earlier you enroll, the lower the price should be.

    ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    No—LVLC awards only one credential now, and only after you successfully complete all four available masterclasses.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again, and in most cases you can do so for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

  • €2,500 — 2,800
    EU VAT will be calculated and added at checkout.

    TERMS
    Details—including dates, guest clients, and schedules—are subject to change (rarely, but sometimes). If you cancel 30 days or more in advance, you’ll receive a refund, not including any processing fees or other fees applied at the time of purchase.

    If you cancel in less than 30 days, you’ll get a credit toward a future session of this class. No-shows and post-event cancellations are not eligible for refund or credit.

    We do not reimburse travel or other incidental costs.

RETURNING FALL 2026