MASTERCLASS : PROFIT

In our newest Masterclass, you'll stop pitching big ideas, and start punching them through.

Brand isn’t a marketing tool. It’s the ultimate financial strategy.

And if you still need to “make the case for brand,” you’re either talking to the wrong people—or speaking the wrong language. We designed this Masterclass to fix that.

PROFIT4BILITY leans in to numbers, behavior, and real consequence. We’ll unpack the ​n​ot-so-secret costs of sameness and mediocrity—and reveal how ​heavyweight brands create unfair economic advantages. You’ll learn​ a new vocabulary of value, and how to translate ​big ideas into financial logic that earns buy-in from clients, CEOs and CFOs, and decision-makers.

This is a multi-day marathon of fast-paced lecture, focused application, and critical discussion to help you move beyond the role of “creative persuader” and become a counselor of profit for brand and business design.

You’ll walk away with a sharper financial lens, a stronger voice, and (bullet)proofs for how brand is ultimate leverage.

PLEASE NOTE:

This is Part One of a two-part masterclass. Part Two is planned for Spring 2026.

The class will be held in-person, in Vienna, Austria, in November.

Your ticket will also include a FREE seat in our 1-day executive sprint, held in the same venue, the day before the masterclass begins.

Details are in the Schedule tab to the right.

  • This is all about how brand makes sense and money.

    Together we''ll explore:

    • The ultimate strategy—and mechanism for LEVERAGE—in business design

    • The BIG business case for brand: 101 data-driven arguments for prioritizing and investing in it 

    • How to take confident command of the room with logic and value

    • The true costs of mediocrity—and how to weaponize them

    • Frameworks for the capital and currencies of brand

    • Key TRANSLATIONS: communicating creative and strategic decisions with a financial tongue

    • Sell big ideas using value-based arguments, not just visuals and vibes

    • Diagnose value gaps and opportunity cost inside real-world case studies

    • Run brand and business logic through the lens of pricing, margin, and valuation 

    Fluency. Fully leveraged.

    • This Masterclass is for the artisans, practitioners, and designers of brand and business who are tired of having to “justify” the value of their work—and ready to design real value without unnecessary resistance from ignorance, naivety, or fear.

      Seats are limited to preserve the depth of collaboration and critique.

  • We now award one credential, in BUSINESS DESIGN, and only after successfully completing all four masterclasses in our program: 

    DISRUPTION

    STRATEGY

    ARCHITECTURE

    PROFIT

    You can take any masterclass in any order you want, whenever they're offered. 

    Please see our FAQs for more details, or contact us directly.

  • This cohort will be held live, in person, in Vienna:

    • VIENNA, AUSTRIA
      Tuesday-Wednesday, November 11-12
      9am-5pm

    Your ticket includes a FREE seat in TORQUE: our 1-day executive sprint workshop:

    • Monday, November 10
      9am-5pm

    If this is your first LVLC Masterclass, you're invited to join our FREE Open Haus on Monday, September 15, from 9am-1pm EDT (NYC) / 3pm-7pm CET (Berlin). We'll present a core masterclass module on COLLABORATION. Not required but highly recommended. Don't say we didn't warn you. 

    There will be a follow-up CRITIQUE session (optional) on Tuesday, November 18, from from 9am-11am EDT (NYC) / 3pm-5pm CET (Berlin.). This is a voluntary reflection and debrief about everything you heard and experienced in the Masterclass. Great for digging deeper post-delivery.  

  • SO, IF I BUY THIS TICKET, I CAN COME TO THE 1-DAY SPRINT THE DAY BEFORE? FOR FREE?
    Yes! If you’re a LVLC alum, it’s a free and updated refresher through your original three masterclasses. If you’re new to LVLC, it’s a mind-bending sprint through the short versions of our DISRUPTION, STRATEGY, and ARCHITECTURE masterclasses. We only do it live, in person.

    WHY VIENNA AND NOT THE U.S.?
    We’re not comfortable asking anyone to fly to the U.S. right now. It won’t always be that way, and as soon as things change, we want to be back on our home turf doing East- and West-Coast gigs. In the meantime, Vienna is one of the world’s most livable and lovely cities, it’s easy to get to, and we have too much fun every time we’re there.

    WHY ARE TWO PRICES FOR THIS CLASS?
    The price will increase after the first group of seats are sold. The earlier you enroll, the lower the price should be.

    ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    No—LVLC awards only one credential now, and only after you successfully complete all four available masterclasses.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

  • €2,000
    EU VAT will be calculated and added at checkout.

    TERMS
    Details—including dates, guest clients, and schedules—are subject to change (rarely, but sometimes). If you cancel 30 days or more in advance, you’ll receive a refund, not including any processing fees or other fees applied at the time of purchase.

    If you cancel in less than 30 days, you’ll get a credit toward a future session of this class. No-shows and post-event cancellations are not eligible for refund or credit. Payment processing fees

    We do not reimburse travel or other incidental costs.