MASTERCLASS : ARCHITECTURE

How do you really execute strategy? Through architecture.

Shift from shaping bold ideas to the systems that make them real. Architecture is how brand and business come together—where everything across their models is designed not just for form and function, but for FUCK YEAH. That's real value. For the customer. For the company. For the system itself.

This 3-day online masterclass blends live lectures and project-based application to develop you from being an administrator of average to a designer of ecosystems at the highest levels of brand and business. You’ll take strategy out of the abstract and give it real shape through structure, relationships, and flow. You'll identify the key elements of your brand and business, define their roles, and design how they interact to deliver value—for you and for your customers.

Learn to think like an architect—someone who doesn’t just make things, but designs how things fit together—and leave with a new vision and approach towards designing a strong business.

  • In this masterclass, you’ll learn to think like an architect—someone who doesn’t just make things, but designs how things fit together.

    You’ll take strategy out of the abstract and give it real shape through structure, relationships, and flow. You'll identify the key elements of your brand and business, define their roles, and design how they interact to deliver value—for you and for your customers.

    We'll explore:

    • Vitruvian principles of architecture for brand and business

    • A METASKILL'd framework for bringing DIFFERENTIATION and STRATEGY into business design

    • Rules of Value

    • Designing Value

    • Proposing Value

    • How to build defensive strategies into your architecture

    • The business model as a tool for business design

    • Compelling case studies of business models and their architectures: the good, the bad, and the WTF

    • We'll play with architectures: tearing them down, building them out, and pushing them beyond

    You’ll leave with a new vision and approach towards designing a strong business.

  • This is for leaders: in-the-making or already in-the-chair, who are ready to move beyond managing a business and start designing worlds.

    Seats are limited to preserve the depth of collaboration and critique.

  • We now award one credential, in BUSINESS DESIGN, and only after successfully completing all four masterclasses in our program: 

    DISRUPTION

    STRATEGY

    ARCHITECTURE

    PROFIT

    You can take any masterclass in any order you want, whenever they're offered. 

    Please see our FAQs for more details, or contact us directly.

  • This masterclass will be hosted online LIVE through Zoom:

    • Monday-Wednesday, October 20-22

    • 9am-1pm EDT (NYC) / 3pm-7pm CET (Berlin)  

    If this is your first LVLC Masterclass, you're invited to join our FREEOpen Haus on Monday, September 15, from 9am-1pm EDT (NYC) / 3pm-7pm CET (Berlin). We'll present a core masterclass module on COLLABORATION. Not required but highly recommended. Don't say we didn't warn you. 

    There will also be a follow-up CRITIQUE (optional) on Thursday, October 9 from 9am-11am EDT (NYC) / 3pm-5pm CET (Berlin.). This is a voluntary reflection and debrief about everything you heard and experienced in the masterclass. Great for digging deeper post-delivery.

    You may continue working with your team between class sessions, so plan accordingly.

  • WHY ARE TWO PRICES FOR THIS CLASS?
    The price will increase after the first group of seats are sold. The earlier you enroll, the lower the price should be.

    ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    No—LVLC awards only one credential now, and only after you successfully complete all four available masterclasses.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

  • €1,300 - 1,500
    (excl. relevant taxes/fees)

    TERMS
    Details—including dates, guest clients, and schedules—are subject to change (rarely, but sometimes). If you cancel 30 days or more in advance, you’ll receive a refund, not including any processing fees or other fees applied at the time of purchase.

    If you cancel in less than 30 days, you’ll get a credit toward a future session of this class. No-shows and post-event cancellations are not eligible for refund or credit. Payment processing fees

    We do not reimburse travel or other incidental costs.