Each Masterclass explores brand and business design through a different lens—a different way of thinking. The current Masterclasses are focused on DISRUPTIVE, STRATEGIC, ARCHITECTURAL, and PROFITABLE thinking.

You can decide where you want to start your exploration of business design with us. Masterclasses may be taken in any order, and they will all connect with each other, no matter where you begin or in which order you take them.

We always suggest beginning with DISRUPTION. It's the foundation for everything else.

If you don't care about earning the LVLC credential, then you can take—or not take—whatever Masterclasses you want.

If you do want to earn the LVLC credential, then you may not skip a Masterclass, but you can still take them in which order you want.

The criteria for passing/failing a Masterclass are set in the class, when it begins.

It's extremely rare for someone to not pass a Masterclass, but when it has happened it's almost always because they demonstrated a complete lack of ability to collaborate, recognize what they don't understand, and decide to not make any effort to participate.

In other words: if you don't pass, it's because you tried really hard to fail.

Yes, unless there are space or other logistical issues.

No. That's what everyone else does.

If there is, the class description will say, and details will be provided when you enroll.

You don't have to like them.

Not necessarily.

Classes and exercises are designed in advance, usually around a hypothetical challenge or a real-world guest client.

No. Not anymore.

We wanted to make LVLC more accessible and democratic, so we redesigned each Masterclass to fit together in a flatter and more interconnected way. Now, no one class is more important than any other, and we believe that is more realistic and meaningful to practitioners.

Yep. Contact us and tell us what you have in mind.

Maybe. Contact us and tell us what you have in mind.

Yes—we offer one main credential now, and only after you successfully complete all available Masterclasses in the curriculum.

We figured out how to offer a more valuable and meaningful credential.

A Masterclass is more of an academic workshop, with lectures, craft exercises, and sprint critiques in the mix. They can be larger groups organized into small teams, built around one main theme of the class.

A full Critique session is focused on open discussion to explore a range of topics with a much looser structure. It's more like professional small-group professional therapy sessions that can become whatever you—or we—want or need them to be. We believe they are the perfect compliment to a Masterclass, and where next-level serious learning can happen.

FAQs