MASTERCLASS : DISRUPTION

Brand is the most powerful asset a business can have is born here.

DISRUPTIVE THINKING is your new default setting to stop the sameness and start creating original, bold, and uncopyable work that can't be ignored or outpriced.

DISRUPTION is a 3-day online workshop that combines live lectures, collaborative sprints, and ruthless critique. we'll wrestle with key principles and frameworks of brand, and use them to start to solve a real brand challenge. Each session combines sharp presentation, hands-on team practice, and thoughtful critique that shapes your thinking as a business designer. It’s an unapologetic experience designed to break you out of your comfort zone, for good, and change how you think so you can change the impact and value of your work.

This isn't just a class.

It's a confrontation.

We dare you.

  • Disruptive Thinking is the key to brand's role as the most powerful asset a business can have.

    Over three focused days, we'll wrestle with key principles and frameworks of brand, and use them to start to solve a real brand challenge. Each session combines sharp presentation, hands-on team practice, and thoughtful critique that shapes your thinking as a business designer. 

    Together, we'll explore:

    • Differentiation: the core discipline of modern brand building

    • An introduction to the costs of sameness — and how to break it to build work that matters

    • Getting comfortable with being uncomfortable

    • Rapid and disruptive ideation

    • The balance between marketing and mattering

    • How to use principles of packaging for bolder branding efforts — and greater success

    • Culture & Innovation: how to frame the role of brand in designing behavior and change

    • Proven simple frameworks for collaboration, ideation, and alignment

    • How to communicate bold ideas to clients, leaders, and colleagues

    • How to tell a client, boss, or colleague that their idea sucks

    • How to design a culture where accomplices > partners, and real innovation is an easy lean, not just an empty mantra

    • Powerful case study rabbit holes to see principles and frameworks in action

    • Challenging each others' temptation to play things safe, and share the fear and danger together

    • What matters—and what doesn't—and back it up with action

    It won't be easy or comfortable, so if you can't join us, that's OK.

    Just pray that your competitor's don't show up instead.

  • Business leaders, entrepreneurs, strategists and creatives, in-house insurgents and indie artisans looking to stop pretending that "good enough" is good enough.

    You're not here for the polish.
    You're here for the provocation.

    And you'll find your people in this room.

    Seats are extremely limited to preserve the intensity of the cohort experience.

  • We now award one credential, in BUSINESS DESIGN, and only after successfully completing all four masterclasses in our program: 

    DISRUPTION

    STRATEGY

    ARCHITECTURE

    PROFIT

    You can take any masterclass in any order you want, whenever they're offered. 

    Please see our FAQs for more details, or contact us directly.

  • This cohort will be hosted LIVE through Zoom:

    • Monday-Wednesday, September 22-24

    • 9am-1pm EDT (NYC) / 3pm-7pm CET (Berlin)

    If this is your first LVLC Masterclass, you're invited to join our FREE Open Haus on Monday, September 15, from 9am-1pm EDT (NYC) / 3pm-7pm CET (Berlin). We'll present a core masterclass module on COLLABORATION. Not required but highly recommended. Don't say we didn't warn you. 

    There will also be a follow-up CRITIQUE (optional) on Thursday, September 25 from 9am-11am EDT (NYC) / 3pm-5pm CET (Berlin.). This is a voluntary reflection and debrief about everything you heard and experienced in the masterclass. Great for digging deeper post-delivery.

    You may continue working with your team between class sessions, so plan accordingly.

  • WHY ARE TWO PRICES FOR THIS CLASS?
    The price is dynamic, and will increase after the first group of seats are sold. The earlier you enroll, the lower the price should be.

    ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    No—LVLC awards only one credential now, and only after you successfully complete all four available masterclasses.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

  • €1,300 - 1,500
    (excl. relevant taxes/fees)

    TERMS
    Details—including dates, guest clients, and schedules—are subject to change (rarely, but sometimes). If you cancel 30 days or more in advance, you’ll receive a refund, not including any processing fees or other fees applied at the time of purchase.

    If you cancel in less than 30 days, you’ll get a credit toward a future session of this class. No-shows and post-event cancellations are not eligible for refund or credit. Payment processing fees

    We do not reimburse travel or other incidental costs.