DISRUPTIVE THINKING

Brand is the most powerful asset a business can have is born here.

Our original branding masterclass has been redesigned to pull zero punches with the core mindset behind modern brand leadership: DISRUPTIVE THINKING. It's your new default setting to stop the sameness and start creating original, bold, and uncopyable work that can't be ignored or outpriced.

DISRUPTION is a 3-day online workshop that combines live lectures, collaborative sprints, and ruthless critique. we'll wrestle with key principles and frameworks of brand, and use them to start to solve a real brand challenge. Each session combines sharp presentation, hands-on team practice, and thoughtful critique that shapes your thinking as a business designer. It’s an unapologetic experience designed to break you out of your comfort zone, for good, and change how you think so you can change the impact and value of your work.

This isn't just a class.

It's a confrontation.

We dare you.

Price
$1,500

Length
3 days (online)

  • Together, we'll explore:

    • Differentiation: the core discipline of modern brand building

    • An introduction to the costs of sameness — and how to break it to build work that matters

    • Getting comfortable with being uncomfortable

    • Rapid and disruptive ideation

    • The balance between marketing and mattering

    • How to use principles of packaging for bolder branding efforts — and greater success

    • Culture & Innovation: how to frame the role of brand in designing behavior and change

    • Proven simple frameworks for collaboration, ideation, and alignment

    • How to communicate bold ideas to clients, leaders, and colleagues

    • How to tell a client, boss, or colleague that their idea sucks

    • How to design a culture where accomplices > partners, and real innovation is an easy lean, not just an empty mantra

    • Powerful case study rabbit holes to see principles and frameworks in action

    • Challenging each others' temptation to play things safe, and share the fear and danger together

    • What matters—and what doesn't—and back it up with action

  • Business leaders, entrepreneurs, strategists and creatives, in-house insurgents and indie artisans looking to stop pretending that "good enough" is good enough.

    You're not here for the polish.
    You're here for the provocation.

    And you'll find your people in this room.

    Seats are extremely limited to preserve the intensity of the cohort experience.

  • ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    No—LVLC awards only one credential now, and only after you successfully complete all four available masterclasses.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

The most powerful differentiator a business can have is the way its people think.

Because how you think is UNCOPYABLE.

People are literally designed to notice what’s different.
But knowing that on its own isn’t enough.

Why are we designed that way?

That’s what matters.

If your brand and business are not designed to stand out and hit different? That’s not just bad strategy.

It’ll cost you. A lot.