YO
Level C isn’t about us. It’s about you.
When everyone zigs, you zag.
You simplify the complexities.
You can distort your vision, thinking, and making.
You hate lazy strategy and generic creativity.
You reject mediocrity in any form.
You won't use a hundred words when ten will do.
You won't use ten when a picture will do.
You are the people's voice in the room.
You see bullshit, and seize ideas.
You don't think "collaboration" is a dirty word.
You have the professional and intellectual maturity to be critiqued.
You can use that same maturity to critique others.
You'll teach us something we don't already know (we probably don't).
You're ready to get comfortable with being uncomfortable.
You'll use that to your advantage.
You don't play it safe because safe sucks.
You won't play it safe because safe sucks.
You bring all of this to the table—no, the BIG table.
You're not done. Never will be.
You'll be you. Always, and in all ways.
YOU
Level C isn’t about us. It’s about you.
When everyone zigs, you zag.
You simplify the complexities.
You can distort your vision, thinking, and making.
You hate lazy strategy and generic creativity.
You reject mediocrity in any form.
You won't use a hundred words when ten will do.
You won't use ten when a picture will do.
You are the people's voice in the room.
You see bullshit, and seize ideas.
You don't think "collaboration" is a dirty word.
You have the professional and intellectual maturity to be critiqued.
You can use that same maturity to critique others.
You'll teach us something we don't already know (we probably don't).
You're ready to get comfortable with being uncomfortable.
You'll use that to your advantage.
You don't play it safe because safe sucks.
You won't play it safe because safe sucks.
You bring all of this to the table—no, the BIG table.
You're not done. Never will be.
You'll be you. Always, and in all ways.
YO
Level C isn’t about us. It’s about you.
When everyone zigs, you zag.
You simplify the complexities.
You can distort your vision, thinking, and making.
You hate lazy strategy and generic creativity.
You reject mediocrity in any form.
You won't use a hundred words when ten will do.
You won't use ten when a picture will do.
You are the people's voice in the room.
You see bullshit, and seize ideas.
You don't think "collaboration" is a dirty word.
You have the professional and intellectual maturity to be critiqued.
You can use that same maturity to critique others.
You'll teach us something we don't already know (we probably don't).
You're ready to get comfortable with being uncomfortable.
You'll use that to your advantage.
You don't play it safe because safe sucks.
You won't play it safe because safe sucks.
You bring all of this to the table—no, the BIG table.
You're not done. Never will be.
You'll be you. Always, and in all ways.
S
Yeah, we have bios. But our stories tell you more.
MARTY NEUMEIER
Decided to be a graphic designer at age 7.
Auditioned for the Monkees. Didn’t get the gig.
Settled in Silicon Valley with his wife in 1984. That’s when it really changed.
Nearly ran over Steve Jobs in the street.
Published the first magazine about design thinking.
Discovered a genius for creative strategy and shared it with the world.
Wrote the book that changed business.
Co-founded Level C to teach you what NOT to do.
ANDY STARR
Studied literature and moonlighted as a drummer. He's still confused.
Jammed with James Taylor. Didn't get the gig.
Went into finance. Now YOU'RE confused.
Read THE BRAND GAP, written by some dude.
Chased brand strategy. Hasn't looked back.
Got a coffee jones, won awards, met the Pope.
Imagined credential'd workshops in brand. Called the BRAND GAP dude.
Co-founded Level C to help you scare the shit out of business.
US
Yeah, we have bios. But our stories tell you more.
MARTY NEUMEIER
Decided to be a graphic designer at age 7.
Auditioned for the Monkees. Didn’t get the gig.
Settled in Silicon Valley with his wife in 1984. That’s when it really changed.
Nearly ran over Steve Jobs in the street.
Published the first magazine about design thinking.
Discovered a genius for creative strategy and shared it with the world.
Wrote the book that changed business.
Co-founded Level C to teach you what NOT to do.
ANDY STARR
Studied literature and moonlighted as a drummer. He's still confused.
Jammed with James Taylor. Didn't get the gig.
Went into finance. Now YOU'RE confused.
Read THE BRAND GAP, written by some dude.
Chased brand strategy. Hasn't looked back.
Got a coffee jones, won awards, met the Pope.
Imagined credential'd workshops in brand. Called the BRAND GAP dude.
Co-founded Level C to help you scare the shit out of business.
S
Yeah, we have bios. But our stories tell you more.
MARTY NEUMEIER
Decided to be a graphic designer at age 7.
Auditioned for the Monkees. Didn’t get the gig.
Settled in Silicon Valley with his wife in 1984. That’s when it really changed.
Nearly ran over Steve Jobs in the street.
Published the first magazine about design thinking.
Discovered a genius for creative strategy and shared it with the world.
Wrote the book that changed business.
Co-founded Level C to teach you what NOT to do.
ANDY STARR
Studied literature and moonlighted as a drummer. He's still confused.
Jammed with James Taylor. Didn't get the gig.
Went into finance. Now YOU'RE confused.
Read THE BRAND GAP, written by some dude.
Chased brand strategy. Hasn't looked back.
Got a coffee jones, won awards, met the Pope.
Imagined credential'd workshops in brand. Called the BRAND GAP dude.
Co-founded Level C to help you scare the shit out of business.
