When you change business, you change the world.
When everyone zigs, you zag.
There is no brand problem you can’t find five ways to solve.
You hate a misplaced comma as much as a misbegotten strategy.
You never use a hundred words when ten will do.
You never use ten when a picture will do.
You have a keen eye for bullshit, and a keener eye for ideas.
Hidden possibilities aren't safe in any room with you.
To your team, you’re endless energy—you bring it every day.
You’re headed for a seat at the table. No, the BIG table.
You’re a Level C brand master.
Marty decided to be a graphic designer at age seven.
In college, he took leave of his senses and auditioned for the Monkees (no luck).
In 1984 he and his wife drove a U-HAUL truck to a new life in Silicon Valley.
He nearly ran over Steve Jobs in the street (close one!).
A magazine he published on design thinking nearly broke him.
He discovered a genius for business strategy (alas, too late).
By accident, he wrote a book read by 23 million people.
He co-founded Level C to teach you what NOT to do.
Andy studied literature and moonlighted as a drummer.
He’s still confused.
He jammed with James Taylor but couldn’t keep the gig.
Fell into branding through THE BRAND GAP, written by
Won some awards, met the Pope, developed a coffee jones.
Dreamed of workshops with real credentials. Called the BRAND GAP dude.
Believes branding > marketing, and that playing it safe sucks.
He co-founded Level C to help you scare the shit out of people.
Misses his family vineyard. Self-medicates with spaghetti.