How agile strategy can build epic brands in record time
by Marty Neumeier
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. His only hope is to try something new. But what?
The powerful tools at the center of this “business thriller” are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.
Who should read it:
Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration.
“Jump right into the heart of the action—and into the realities of strategy formulation.”—Niraj Dawar, professor of marketing, Ivey Business School, and author of TILT
“One of the most surprising and valuable business books I’ve read in a long, long time.”—John Spence, Top 100 Thought Leader and author of AWESOMELY SIMPLE
“The culmination and ultimate compilation of Marty Neumeier’s groundbreaking books.”—Denise Lee Yohn, director of marketing at MailChimp
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